You can customize it and use it in all types of different ways together.” Both products are slated to debut on retail shelves beginning this fall. That’s what’s nice about the format of being loose powder, it’s versatile. “You can drink it with hot water, cold water, in a latte, in a smoothie. Consumer demand for matcha as a flavor is really growing, and we thought we could bring something unique with this great quality and knowing the origin we’re buying from and the unique blend from the citrus. Shop Numi Organic Tea Loose Leaf Tea We offer a variety of Green, Black, White, Oolong and Pu·erh teas as well as Herbal Teasans in bulk loose leaf form. “You see matcha flavors in all kinds of products. “Matcha has been growing significantly, 69% in the past year,” Ms. Matcha is associated with a high antioxidant content, earthy flavor and bright green hue. Numi’s move into matcha was spurred by the success of its green tea varieties. Keep Numi jasmine green organic green tea bags on hand to enjoy a light and fragrant beverage during your work day. Products are packaged in recycled-content containers and non-G.M.O. All of Numi’s products are made with organic, fair trade ingredients and never any sweeteners, flavorings or perfumes. Numi was founded in 1999 by brother and sister team Ahmed Rahim and Reem Rahim.įounded in 1999 by brother and sister team Ahmed Rahim and Reem Rahim, Numi offers a wide assortment of bagged and loose-leaf teas with distribution in natural, conventional and mass merchandise retailers nationwide and in more than 30 countries. They’ve also built relationships with suppliers that help us see where things could be going and bring new ingredients to market.” Our founders have been in the tea world for many years. “We tend to be more at the forefront of trends,” Amanda Steele, senior vice-president of marketing for Numi, told Food Business News “It’s a combination of intuition and we’re lucky to live in the Bay Area, where it’s a foodie-driven culture. Top associated keywords, including “powder,” “root,” “ground” and “golden milk,” suggest Americans are curious about how to consume turmeric, Google said in a report. Interest in the ingredient rose 56% from November to January this year, according to Google search data. Touted as an anti-inflammatory, turmeric is trending at top speed. People made it by buying the separate ingredients.” It’s new and trending in this country, but there was not anything on the market at Numi’s level that was a mix to make the latte. Golden milk is a drink that’s been used in Ayurvedic and Indian cultures forever. “We have a 57% share in the category right now. “Numi established the turmeric tea category,” said Michelle Bushneff, digital marketing and PR manager for Numi. The new premium matcha blends are made with stone-ground green tea sourced from a family farm in Shizouka, Japan.
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